ABM Logic creates moments that reshape perception, strengthen relationships and open more valuable conversations.
You work with a one team, while missing out on new deals and procurement conversations with adjacent departments.
The account no longer sees your brand as it should, weakening your influence over future opportunities.
An RFI, RFP or commercial decision is underway, but the formal process leaves no room to build relationships or shape the outcome.
Conventional outreach is being ignored. You need a distinctive reason to earn attention and start a real conversation.
ABX is a fully tailored experience, designed around an account, its key stakeholders and the commercial challenge you need to overcome.
Research covers the account’s business priorities, active initiatives, organisational structure, buying group, existing relationships, procurement context and likely decision route.
We gather intelligence from Sales, Marketing and account teams to build an account brief: opportunity status, relationship history, known stakeholders, barriers to progress and the action required after engagement.
Development includes the account proposition, experience concept, creative assets, production, invitation strategy, attendee journey and account-specific activation plan.
We review the experience, assess the account’s response and provide a clear plan for building on it, identifying priority contacts, recommended follow-up and the next actions needed to maintain momentum.
Access our experience, research, creative and production capabilities without recruiting a specialist team or carrying the cost all year.
We fully manage all stages through research, strategy, creative development, production and activation. Your team provides the account knowledge and approvals; ABM Logic keeps everything else connected and moving.
Every experience is built around the account situation, the stakeholders involved and the change you need to create. Nothing is adapted from a standard campaign package.
See the concept, feasibility, production requirements, budget categories and delivery plan before full production begins. Make the investment decision with a clear understanding of what will be created and why.
Physical, digital, live, interactive or something entirely original: the experience can take the form the opportunity requires while remaining tied to one agreed account objective.
When the experience creates a response, your team already knows how to build on it. We install defined stakeholder follow-up, Sales ownership and recommended account actions before activation.
Bring us the account situation you need to change. We’ll create a researched, fully managed experience designed to win attention, shift perception, and open a clear route forward.
ABX is a fully tailored experience designed for one priority account, its key stakeholders and a specific commercial situation. It is created to win attention, change perceptions and open a more valuable conversation.
ABM is an ongoing approach to engaging priority accounts over time. ABX is a defined, high-impact project designed to create a particular moment and change a specific account situation.
ABX is suited to high-value situations where you need to gain access, reset a relationship, change perception, expand within an existing account or earn engagement from a priority prospect.
We bring together the people closest to the account - typically Marketing, Sales and, where relevant, leadership, to align on the situation, stakeholders and intended outcome.
Success is agreed around the situation: meaningful stakeholder engagement, new conversations, relationship development, changed access or a clearer route through the account. ABX can influence commercial outcomes, but it does not promise a meeting, deal or revenue.
Sales@abmlogic.com
124 City Road
London
England
EC1V 2NX
124 City Road
London
England
EC1V 2NX
sales@abmlogic.com
