We manage your B2B lead generation campaign, from reaching your target audience to delivering validated leads, so your team can focus on what comes next.
Identify and engage the accounts and decision-makers that matter
Put your content in front of relevant buyers
Give sales the right leads and a stronger starting point
Lead acceptance rate
B2B leads delivered worldwide
Addressable B2B professionals
The wrong accounts, irrelevant roles and incomplete contact details leave your sales team checking records instead of starting conversations.
Turn your content into connections with the buyers you want to reach. We find the right accounts and decision-makers, engage them with your content, and deliver qualified leads that give sales a stronger starting point.
Put your campaign in front of the accounts that matter most. Bring your target account list, or let us build it using company attributes, technology data, engagement data and business signals to identify the right fit.
80M+
B2B professionals
40M
Across North America
14
B2B industries
5
Global regions
ICP development and account selection
Build a stronger target-account list around your ideal customers. We help define the right selection criteria or work directly from the accounts you already want to reach.
Firmographic and technographic intelligence
Narrow your audience to companies where your offering is relevant, using industry, size, technology stack, and signals from their digital presence.
Exclusions built into the audience
Focus your budget where it belongs. Exclude customers, competitors, and unwanted contacts using your account and contact suppression lists.
Reach accounts researching your category or build awareness with less-engaged audiences. Research and engagement signals help tailor your campaign to each segment.
Third-party intent
Content-consumption signals
First-party intent
Campaign responses
Prioritisation
Fit and behavioural criteria
Relevant research signals
See which topics are attracting attention across your target accounts. Lead with content that speaks to those interests
First-party engagement history
Use trends in audience engagement to shape your campaign’s messaging, content, and creative.
Signal-informed prioritisation
Help buyers take the next step with campaign touchpoints tailored to their stage in the buying journey.
Build buying-group coverage beyond a single contact. Reach the decision-makers, evaluators, and influencers relevant to your offering, with visibility into your available audience before launch.
Know your buying-group reach before you launch
Audience breakdowns by account, function, seniority, and market.
Buying-group penetration
Expand your reach across the departments and seniority levels involved in a purchase, giving your campaign more points of contact within each account.
Buying-role mapping
Shape your audience around how your customers buy. We work with you to connect relevant job titles and functions to the roles that influence the decision.
Audience visibility
See where you have reach and where coverage is limited. Review available contacts by account and buying role before committing your campaign budget.
Turn your guides, reports, and events into opportunities to engage relevant buyers. We promote your content through syndication, email, advertising, and phone outreach to generate responses from your target audience.
Marketing-qualified leads — MQLs
Build your nurture audience with verified, opted-in contacts who match your ideal customer profile and have engaged with your content.
Custom-qualified leads
Learn more before you follow up. Add questions that uncover business priorities, challenges, and requirements relevant to your offering.
BANT & HQL qualified leads
Give sales deeper buyer insight with phone-qualified HQLs or BANT leads assessed for budget, authority, need, and timing.
See who you can reach before you commit.
Audience breakdowns available by account, function, seniority and market
Every lead is assessed against your agreed targeting, exclusions and acceptance criteria through data validation, AI-assisted brief matching and human verification.
Data validation
Give your team usable data from the start. We check contact and company details for accuracy and completeness, reducing wasted time spent correcting records.
Keep delivery focused on the people you want to reach. AI-assisted checks flag audience mismatches and inconsistencies for review.
AI Matching
Get the reassurance of a final human check. Our team reviews every lead before release, holding back records that fail standards.
Human Verification
ISO 9001-Certified
Backed by ISO 9001-certified quality management for targeted marketing and lead generation.
GDPR Compliant
EU privacy representation through Prighter Group provides a clear point of contact for individuals and supervisory authorities
Campaign Planning
Tell us what you want to achieve, for your business or your client. We'll help you reach the right accounts and the right people with a campaign built to deliver your goals.
Managed Activation
Get your content in front of the people who matter. We manage campaign setup and promotion across multiple channels, expanding your reach without adding to your team’s workload.
Clear Reporting
See who’s engaging and how lead delivery is progressing. Clear campaign updates help you show stakeholders or clients what’s happening and where to focus next.
Keep improving
Keep your campaign on target. We use performance data and your feedback to refine targeting and promotion, building on what works and addressing what needs to improve.
An audience in mind, a campaign goal, and content to promote. If you’re still defining the details, we can help shape the targeting and approach. We’ll agree on the scope, schedule, and lead requirements before launch.
Yes. We can work from your named accounts, build an audience around your ideal customer profile, and apply account and contact exclusions.
Choose MQLs, leads with custom profiling answers, or telephone-qualified HQL and BANT leads. We agree on the qualification criteria upfront so your team knows what each lead represents.
CSV is standard, with contact and company details, campaign engagement, and qualification answers where included. Alternative CRM delivery can be scoped around your needs.
Pricing depends on your audience, lead volume, qualification depth, and selected channels. We’ll assess your requirements and provide a tailored proposal before you commit.
Timing depends on audience availability, content readiness, and approvals. We’ll establish the launch date and delivery schedule when we scope your campaign.
Yes. We support agencies, publishers, and media companies with white-label campaign delivery. You retain the client relationship while we manage the agreed execution and lead delivery.
Reporting is aligned with the channels and delivery model used in the campaign. It can include advertising reach and engagement, accounts reached, content performance, buyer responses and validated leads delivered. We agree the reporting measures before launch so the client can see how the campaign is building visibility and generating demand.
Tell us who you want to reach and what success looks like for your business or your client. We’ll help you explore the audience, qualification options, and campaign approach that fit your goals.
124 City Road
London
England
EC1V 2NX
sales@abmlogic.com
